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CALSCALE:GREGORIAN
X-WR-CALNAME:Building\, Scaling\, and Selling in Healthcare Markets - A Con
 versation with JC Landry
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260519T072237Z
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DTSTART:20260211T210000Z
DTEND:20260211T220000Z
DESCRIPTION:📆 Wednesday\, February 11th • 4:00 - 5:00pm\n\n📍Shea Ce
 nter for Entrepreneurship\, 245 Beacon Street\, Room 202\, Boston College\
 n\nJoin us for a conversation with JC Landry\, a founder and industry lead
 er who has built and scaled successful healthcare media businesses for ove
 r a decade.\n\nLandry began his journey with AMC in 2011\, growing the com
 pany from a small sales representation firm into one of the nation’s lar
 gest full service medical society agencies. He partnered with leading publ
 ishers and professional societies while earning a reputation for white glo
 ve service.\n\nIn 2020\, Landry co founded Mashup Media to rethink the tra
 ditional KOL partnership model\, launching more than 10 healthcare brands 
 in under two years by working directly with physician creators and introdu
 cing more modern engagement and compensation approaches.\n\nAfter 13 years
  of growth and innovation\, both AMC and Mashup Media were acquired by For
 medics. Landry will share lessons from his founder journey and the insight
 s he gained while building businesses in healthcare markets.
GEO:42.334552;-71.168896
LOCATION:245 Beacon Street\, 202
SUMMARY:Building\, Scaling\, and Selling in Healthcare Markets - A Conversa
 tion with JC Landry
URL;VALUE=URI:https://events.bc.edu/event/building-scaling-and-selling-in-h
 ealthcare-markets-a-conversation-with-jc-landry
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