Building, Scaling, and Selling in Healthcare Markets - A Conversation with JC Landry
About this Event
245 Beacon Street, Chestnut Hill, MA 02467
https://docs.google.com/forms/d/e/1FAIpQLSffQV6bYjIeYclz9-I3dcVxzu0mZUNBodrfv6jkEBn_MIZiLA/viewform📆 Wednesday, February 11th • 4:00 - 5:00pm
📍Shea Center for Entrepreneurship, 245 Beacon Street, Room 202, Boston College
Join us for a conversation with JC Landry, a founder and industry leader who has built and scaled successful healthcare media businesses for over a decade.
Landry began his journey with AMC in 2011, growing the company from a small sales representation firm into one of the nation’s largest full service medical society agencies. He partnered with leading publishers and professional societies while earning a reputation for white glove service.
In 2020, Landry co founded Mashup Media to rethink the traditional KOL partnership model, launching more than 10 healthcare brands in under two years by working directly with physician creators and introducing more modern engagement and compensation approaches.
After 13 years of growth and innovation, both AMC and Mashup Media were acquired by Formedics. Landry will share lessons from his founder journey and the insights he gained while building businesses in healthcare markets.