TWIN-CS Operational Vitality: Branding Your School
What to say to capture families’ attention and interest
Presenter: Phil Gonzalez, Coordinator of Latino Outreach, Archdiocese of Indianapolis
More than a logo or color scheme, your school’s brand is what stakeholders think and/or say about your school when they see your school’s logo or advertisements. Branding is the process of communicating to current stakeholders and prospective families what they can expect to experience at your school and then fulfilling that promise. Essential to this process is an internal understanding of the unique identity of your school, knowledge of the values and perceptions of your school’s current and prospective stakeholders, and an evaluation of your school’s current practices to determine if they are fulfilling your brand promise. This webinar will explore strategies for effective branding.
Tuesday, November 26 at 4:00pm to 5:00pm